Essay

Introduction

In this essay I will be comparing and contrasting in which ways ‘This is England’ promotes the film using posters and a website, also the budget of the film and profit they made.

A film that has been successful is ‘Avengers Assemble’(2012), which is rated 8.6 stars by IMDb, in ‘Avenger Assemble’ all the superheroes form an team (Hulk, Ironman, Captain America, Thor, Hawkeye and Black widow) , to fight evil (Loki and his army). The Profit of the film is $1,307,807,000 or £835,350,849, this film was so successful because this film contained all the successful characters and has been promoted though Hulk, Captain American, Thor and Ironman.

A Film that has been failure is ‘The Disaster Movie ‘which was rate 1.8 stars by IMDb, and the budget was $25,000,000 and the profit was $34,816,824. This movie story line is, over the course of one evening, an unsuspecting group of twenty-something finds them bombarded by a series of natural disasters and catastrophic events. This movie was a fail because, the acting was horrible, the plot was pointless and the setting was all wrong.

Section One

‘This is England’ budget was £1,500,000 (estimated) and the profit they made was £5,000,000(worldwide), This is England advertised there film by posters and a website (which everyone over the world can access. Also the movie was rated 7.8 stars by IMDb, also so it won 9 film awards and had 14 nominations. The plot was, a story about a troubled boy growing up in England, set in 1983. He comes across a few skinheads on his way home from school after a fight. They become his new best friends even like his family. Based on experiences of director Shane Meadows. On the film poster you can tell that this is a low budget film because of the clothes which are ripped with jagged edges which signifies that they could have been in fights where clothes have got ripped and have been you lots before (charity shop),, also the boots they are wearing could signify they do a lot of walking over different terrains or are used to hurt people (kick), the area they are in which are by flats and a rundown area, but they look calm and this signifies that they could be down an alleyway that they can’t get caught in by the police or meet other gangs there. Also the characters are not well known which signifies that it is a low budget movie.. Also if you use famous actors on the website would want people going to see the movie more, for example Tom Cruise always makes a good movie (Knight and Day, Mission Impossible and Top Gun etc…) so this would attract attention. The institution have include awarded, which they have won 9 awards and had 14 nominations, also some quotes which are, Radio One- Edith Bowman “INCREDIBLE POWERFUL”, also Glamour “RAW AND REMARKABLE”. These quotes, reviews and awards would boost the popularity of seeing the movie because if a magazine you like and they advertise and quote on it will make the person want to see it. The Institution have made a trailer that is on the home screen of the website to give a quick clip of the movie to show parts of interesting bits from the movie, which is made to attract people. Also they have made pictures you can download to your computer to have on your phone or your home screen on your computer, and you can shares this via internet. This would all contribute to the population increase by advertisement and making people know about the film.

Section Three

The costumes they wear look very rough because of the holes, jagged edges, rips and some are wearing Amy trousers which shows that is the style or is there to look tough. The location of the film is an estate with lots of flats which look run down, which suggest it is a poor area to live in, and people expectation are low because it suggest it is a low budget film. The font is big, wide, bold, and stands out, this signifies that the film is bold so it gets its points across to you and you will remember the film because it is big, wide and it stands out. The colours are Red, White and Blue which are the British flag colours, which signifies that this movie is going to be biased towards Britain, and at the time British people where a little bit racist towards foreigners. The facial expression is very angry and tough, maybe looking for another gang to fight with, this signifies that there clothes are ripped because they have got into fights.

Conclusion

My conclusion is that, to promote a film you should you the combination of a film poster and web site, but in the ‘This is England’ poster is better because it give the audience more information about what the people wear, what people look like and it is more bold, but the web site doesn’t give much away and doesn't show the characters, but shows where they live and both have what awards they have won. In this poster it looks like a stereotype because it says to me that all skinheads (bald heads) are in gangs and dress up it fighting clothes, and hang around in estates areas.

By Glenn Hitchin